By Nana Awere DAMOAH
ndamoah@yahoo.co.uk
This advice was given to someone young and it carried him through the years and up his corporate ladder: ‘Life is all about sales, so sell yourself.’
Indeed, life is about marketing oneself. A wealth of wisdom is encapsulated in that curt statement. Selling oneself is something that we all need to learn and should start teaching our kids.
It amazes me that whilst in many parts of the world kids are being taught to be outgoing, forward, on the move and assertive, in Ghana it is deemed a virtue to be shy! It is an unwritten but practised code of conduct that when one appears shy in public, he/she passes as a good and respectful kid. To merit a smile and a friendly pat, kids should not be open, especially in public.
So we train our youth to have this diffident, timid attitude, and it continues with them through the University. And so we churn out shy graduates – in droves each year. And then, these graduates attend job interviews and exhibit plain docility, muteness and taciturnity.
I can certainly share from my experience. I grew up a very shy boy, though most of my friends just can’t believe it when I tell them! Thank God for that, and that proves to me that I have overcome it quite well to be able to share with you about overcoming it!
Elderly folks around me as I grew up were so consistent in shutting me down when I attempted to contribute to their discussions that I still carry some of that baggage. When my old man was alive and I visited my parents in my village, when they were discussing an issue that I was more knowledgeable about, I hesitated before giving an input. Sometimes, I failed to correct their mistakes, as a punishment for years gone by!
The turning point for me was in Sixth form when, in Ghana National College, Cape Coast in Ghana, I was made both Secretary and Financial Secretary for the Scripture Union and also, the Library Prefect. Being the Secretary was the critical factor – I had to address the gathering of saints anytime we met, and that was about three times a week. Reading Dale Carnegie’s book How to Win Friends and Influence People, and actually applying the principles therein helped in no small way. I had to come out of my shell, and that was when I began to realise that there was so much I could achieve, there were so many I could influence and there certainly was so much mileage I could add in moving towards my dreams and aspirations, by just refusing to be shy. But it wasn’t a total reformation.
There was still a great dose of shyness in me, and going through University, in my activities with Joyful Way Incorporated, going on crusades, talking to people about Christ, leading prayer meetings and Bible studies, taking leadership positions thrust on me (I never really went scouting for them! Oh my shyness!), reading and practising more to be comfortable in public, writing and reciting poems in church, acting on stage with Literary Wing of the Christian fellowship in the University – all these helped on the journey towards recovery from shyness. It was good progress when I graduated from the University, but it was still not good enough.
My rude awakening came when I applied for and got invited to the Unilever Management trainee interviews. That was in March 2000. I had graduated and was serving my one-year National service as a Teaching/Research Assistant the Kwame Nkrumah University of Science and Technology, Kumasi. The management trainee interviews were in stages and the two last stages were the most rigorous. The last but one stage involved senior managers of Unilever engaging the applicants in one-on-one discussions, which could last for about 30 minutes, and leaderless discussions on topical and business issues. A pass at this stage meant advancement to the final stage – the Board selection. At this stage, the applicants got to meet and be interviewed by the Board of Directors, including the Chairman of the company. At this stage, applicants are taken through case studies, discussions of these case studies with the Directors, leaderless discussions in groups – progressing from small groups, till the entire group for the day met for one big discussion!
It was during these interviews, that I realised that unless I could articulate my views, experiences, and potential, unless I could demonstrate my competencies through my actions in public, and unless I could come out of my shell and banish shyness, I could never get employed in Unilever! It was during these interviews that the force of that quote came to me: Life is all about sales, so you need to sell yourself. And the change curve had to be steep. I needed to undergo a drastic and aggressive reformation and revolution to project myself. I had to exert more and push myself. I had to talk! Getting employed after the interviews, in June 2000, shows I succeeded to any extent. But the journey was still not over.
And it is still not over. Over past ten years, working with Unilever and now with Nosak, attending courses on public speaking, working with high energy people, conducting training sessions, engaging in company discussions in various forums, doing presentations in various ways; being a member of Joyful Way, and working in various leadership roles – I am still on the journey towards banishing shyness from my system, and dethroning it from the high place I gave it. And I have learnt that shyness is certainly not a virtue. “For God did not give us a spirit of timidity, but a spirit of power, of love and of self-discipline.” II Timothy 1:7.
We need to distinguish between arrogant pride and assertiveness. One is negative and undesirable, the other is pure, spiritual and empowering.
Action Exercise:
Don’t settle for shyness. Don’t teach your kids to be shy. And if you haven’t started the journey away from the Shy City, you’d better start now. A second more may be too late.
Quote
“Ah, pray make no mistake, we are not shy; we’re very wide awake, the moon and I.”
Sir William Gilbert
End note
This Article was first published in Ghana’s BFT Lifestyle newspaper of 13 Nov 09. Its been reproduces here with writers kind permission.
The writer is the author of “Excursions In My Mind”, published by Athena Press UK and released in October 2008. His second book in the series, Through the Gates of Thought, is in the publishing process (under contract with Athena Press) and is expected to be released by early 2010.
Excursions in my Mind can be purchased online from www.amazon.com, www.amazon.co.uk, and www.athenapress.com, as well as Amazon sites in France, Germany, Finland, Japan and Canada. You can also purchase it from Exclusive books in South Africa and Botswana (and other outlets) and in Accra from University bookshop (Legon campus) and Silverbird bookshop (Accra mall).

Nigerians are famed to possess the rare ability of existing in a state of happiness even in the midst of the gravest form of suffering, but that is in the past. I challenge those who claimed that they conducted a survey and found us the happiest people on earth to come around and do whatever they did again. They would find that not only has suffering tripled, the happiness they claimed they had seen in quantum has equally disappeared. Indeed some people have argued that whatever they judged to be happiness was not real happiness but a self indulging effort to mock our depraved state of hopelessness and by extension score a personal victory over it and use that false of victory to sustain hope which is the primary most necessary ingredient for survival in this clime.
The Honourable Speaker of the House of Representatives, Demeji Bankole recently introduced and argued strongly in the favour of a Bill to introduce an “Office of Government Accountability” on the floor of the House. In his argument Hon. Bankole reminded us of the huge sums of money which was budgeted yearly but which are either embezzled or returned as unspent funds at the end of the year. The new office his Bill seeks to create therefore was an effort at ensuring that there was probity in Government business and that budgetary allocations for Capital projects are monitored and the designated projects delivered yearly.
Sylva Nze Ifedigbo
A few years ago, it would have been very strange to be discussing this issue. Perhaps it sounds strange to you even now. What with the age long challenge of girl child education still remaining un-surmounted and a million and one NGO’s registered solely to address gender disparity in school enrollment in the country.
Pictures they say speak a million words. The picture above sure does meet this requirement and even more. I doubt if I need to say any more.
What if I said PDP is Haram? Wouldn’t I be unnecessarily looking for trouble? Wouldn’t I be branded a terrorist and the SSS sent off to haunt me? Wouldn’t the most vicious men of the Nigerian army be sent after me and my clan? Wouldn’t my body be pumped with hot lead and brandished before tv cameras as a vivid example of what becomes of a renegade? Wouldn’t I get the same compliments as Mrs. Clinton got after she said the same thing in different words?